For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants.
Some of the above was momentarily validated with these.
Freddy now works at Mother New York, by way of Mother London.
KARANGAHAPE ROAD
Equal parts delicious, pungent and provocative, ROAD is a scent as heady as any trip down Karangahape. Like any luxury fragrance, ROAD required a smolder heavy campaign shot by a Vogue photographer. Only available for purchase on the street, this one of a kind spritz bounced from business to business, inciting a feverish month-long treasure hunt.