For the last four years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes.
Some of the above has been momentarily validated with these.
KARANGAHAPE ROAD
Equal parts delicious, pungent and provocative, ROAD is a scent as heady as any trip down Karangahape. Like any luxury fragrance, ROAD required a smolder heavy campaign shot by a Vogue photographer. Only available for purchase on the street, this one of a kind spritz bounced from business to business, inciting a feverish month-long treasure hunt.