For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants.
Some of the above was momentarily validated with these.
Freddy now works at Mother New York, by way of Mother London.
KATHMANDU
Getting outdoors is too often made to feel like an unrelenting war with nature. Who knew adding a comma to a common phrase could change all that. A global brand campaign for Kathmandu to remind people, outside isn’t where your comfort zone ends, it’s where it begins.