For the last five years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes.
Some of the above has been momentarily validated with these.
KATHMANDU
Getting outdoors is too often made to feel like an unrelenting war with nature. Who knew adding a comma to a common phrase could change all that. A global brand campaign for Kathmandu to remind people, outside isn’t where your comfort zone ends, it’s where it begins.