For the last four years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes.
Some of the above has been momentarily validated with these.
SEALORD
A product with no name that smelt strongly of fish, that's all we knew. It turned out to be a potent garden fertilizer. So we called it Naked, and told everyone to get Naked. The seeds of misinterpretation were further sown via a series of voyeuristic spots that encouraged getting Naked for inlaws, online, and in store, but ultimately for your garden.