For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants.
Some of the above was momentarily validated with these.
Freddy now works at Mother New York, by way of Mother London.
SEALORD
A product with no name that smelt strongly of fish, that's all we knew. It turned out to be a potent garden fertilizer. So we called it Naked, and told everyone to get Naked. The seeds of misinterpretation were further sown via a series of voyeuristic spots that encouraged getting Naked for inlaws, online, and in store, but ultimately for your garden.