Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand, now based in London.

For the last four years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes.

Some of that work has been momentarily validated with these.























fred.riddiford@gmail.com