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Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand.

For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants. 

Some of the above was momentarily validated with these. 

Freddy now works at Mother New York, by way of Mother London. 

OUTDOOR ACTIVE
KATHMANDU

Kathmandu wanted to reintroduce themselves to a new generation of more discerning hikers, walkers and runners. Bold colours, wide lenses and bitter temperatures were abundant during a dogged 2 day circumnavigation of Ōpuke Mt Hutt.