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Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand, now based in London.

For the last five years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes. 

Some of the above has been momentarily validated with these. 

OUTDOOR ACTIVE
KATHMANDU

Kathmandu wanted to reintroduce themselves to a new generation of more discerning hikers, walkers and runners. Bold colours, wide lenses and bitter temperatures were abundant during a dogged 2 day circumnavigation of Ōpuke Mt Hutt.