For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants.
Some of the above was momentarily validated with these.
Freddy now works at Mother New York, by way of Mother London.