For the last four years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes.
Some of the above has been momentarily validated with these.
NZ HERPES FOUNDATION
How on earth do you dismantle the stigma surrounding herpes? You start small, keep it local, and make New Zealand the best place on earth to have herpes, naturally.
A pioneering herpes destigmatisation course was helmed by a cast of patriots and yesteryear icons, that simultaneously decreased virus stigma, and bolstered a waning sense of national pride.