Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand, now based in London.

For the last four years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes. 

Some of the above has been momentarily validated with these



EAT IT
KARANGAHAPE ROAD


Karangahape Road needed to be the culinary epicentre of New Zealand once again.  We delved down into the illicit underbelly of the famed road, where food and sex collide and emerged with EAT IT. 
An ode to the provocative character, potent sexuality and one of a kind gastronomical offering of Karangahape Road. Submit your senses, open wide.