Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand.

For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants. 

Some of the above was momentarily validated with these

Freddy now works at Mother New York, by way of Mother London
DONT TRY THIS AT HOME
HEART OF THE CITY


Most of us can cook, but there’s a difference between dinner and dining. Despite your best efforts, you simply have no chance against rarified Japanese steel, unpronounceable ingredients and fanatical chefs. That was the job, to remind Auckland of our potent gastronomical scene. Don’t try this at home, try it at Restaurant Month instead.