Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand.

For five years Freddy mined the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month and peddled seafood for plants. 

Some of the above was momentarily validated with these. 

Freddy now works at Mother New York, by way of Mother London. 
YOU’RE COOKED
FIRE & EMERGENCY NEW ZEALAND


In New Zealand 1 of 4 of fires start in the kitchen, and half of those involve drugs or alcohol. FENZ asked us to help change this, because distracted cooking is a recipe for one thing, disaster.  We created You’re Cooked, a buffet of recipes independent of oven or stovetop, to help satiate those late night cravings without burning the house down. Said recipes were then put to the test by befuddled chefs in the wild, during a very late night activation in central Auckland.