Freddy Riddiford is a copywriter and creative from Aotearoa New Zealand, now based in London.

For the last four years, Freddy has been mining the zeitgeist at Motion Sickness. There, amongst other things, he created a scent for the nation's most notorious street, worked on a book of culinary solutions for the inebriated, instigated a masochistic restaurant month, peddled seafood for plants, and most recently, abetted an attempt to make New Zealand the best place in the world to have herpes. 

Some of the above has been momentarily validated with these



YOU’RE COOKED
FIRE & EMERGENCY NEW ZEALAND


In New Zealand 1 of 4 of fires start in the kitchen, and half of those involve drugs or alcohol. FENZ asked us to help change this, because distracted cooking is a recipe for one thing, disaster.  We created You’re Cooked, a buffet of recipes independent of oven or stovetop, to help satiate those late night cravings without burning the house down. Said recipes were then put to the test by befuddled chefs in the wild, during a very late night activation in central Auckland.